2019/06/19

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Shopping day "6.18" What hunan people love to buy is...

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On the shopping festival 6. 18, people in Hunan like to buy milk powder and cellphones.


According to data released by many e-commerce companies, Hunan people ranked 15th in the total amount of consumption in Jingdong between June first to June 18.


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In China, "618" is also a shopping festival as same as "double 11", many e-commerce enterprises attracted a large number of consumers to buy the products. 


On June 18, several online stores and brands released their sales results. According to the statistics of Jingdong, Hunan ranked 15th in total consumption from June 1 to 18, with milk powder and mobile phones being the most purchased products.


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Since June, people in big cities like Changsha have shown a strong consumer demand. People in smaller cities also have great purchasing power. 


Zhangjiajie is the dark horse of Hunan province. Compared with last year's "June 18" shopping festival, Zhangjiajie is the champion of the increase of consumption amount in Hunan province.

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Although the final sales data of all online stores on June 18 have not been released yet, we can still see the consumption habits and characteristics of hunan people through the consumption statistics of jingdong on June 18, solstice.



The consumption data of all e-commerce platforms hit a new record


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According to the 43rd statistical report on the development of China's Internet network released by China Internet network information center (CNNIC), the number of online shopping consumers reached 610 million until December 2018.



Hunan's small and medium-sized cities have strong consumption potential


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According to the statistics of Jingdong big data, Hunan province ranked 15th in the total amount of consumption from June 1 to June 18.


Hunan's small and medium-sized cities have strong consumption potential and have considerable new online consumers, ranking TOP10 in China.


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The cities who have the biggest consumption power in Hunan province are Changsha, Hengyang, Yiyang, Zhuzhou and Yueyang. Zhangjiajie is the dark horse in Hunan province, and it is the champion on the increase of consumption amount in the province compared with last year's shopping festival. 


The per capita purchasing power in Yiyang city exceeds 3100 yuan, and the per capita shopping items exceeds 16 pieces in Yiyang city.


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Among the county-level areas in Hunan province, Changsha county has the greatest consumption potential and the highest year-on-year growth in consumption. 


In fact, since the beginning of this year, Jingdong, Tmall, Suning and other e-commerce platforms have been attracting fans of "small-town youngsters".


According to the related data, More and more 3c products orders come from third-tier or below cities, while more orders for agricultural products come from first-tier and second-tier cities.


With the improvement of national per capita income, the consumption trend of Chinese households, especially on the household appliances, shows the characteristics of "fine quality", "carefully use" and "carefully purchase".


  Source:
Translated by Tian Mengyao
Edited by Tian Mengyao
Revised by Zhou Yang


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