2020/04/10

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Michael Jordan wins another partial victory over Chinese copycat


Along with six NBA championships, Michael Jordan can now add another Chinese court victory to his list of impressive accolades.
The Supreme Peoples Court came down against Chinese sportswear-maker Qiaodan, ruling that its trademark infringed upon the former NBA superstars rights.
While the court was fine with the companys logo, a silhouette of a basketball player that bears more than a passing resemblance to the iconic Jumpman logo used by Nike in its Air Jordan line, it did have a problem the brands name.
Qiaodan is the well-known transliteration of Jordans surname in Chinese.

The company started calling itself Qiaodan in 2000. Jordan began suing them in 2012. He has filed dozens of motions.
Initially, Chinese courts rejected the basketball legends cases, ruling that Jordan is a common surname used by Americans and that the logo was in the shape of a person with no facial features, making it difficult for consumers to identify.

However, Jordan won his first big victory in 2016 when the Supreme Peoples Court ruled that Qiaodan would have to give up its Chinese name () but that they could continue to use the pinyin version.

This latest case was a retread of that one and Qiaodan appears to have expected the verdict, writing on Weibo that its business will not be affected, explaining that only four of its trademarks have been revoked while 74 more disputed ones remain.



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